Content Planning
Eventhe best laid schemes of mice and men go kaflooey, so they say. And that's assuming you laid some plans. No surprise then that a chief cause of stalled launches and cost overruns for digital projects is the failure to p-l-a-n for content development.
Content-first workflow
A content-first workflow ensures that at least a draft of actual content for the site is gathered before the design phase. Builtbloom provides tools, strategy, and accountability to create a pathway to a successful launch. We developed a proprietary content planning tool to help plan our own sites and 2018 is the year we’re rolling it out to our clients.
Content planning is proactive project management. Clients can expect more effective visual design and relevant site traffic while conversions and bounce rates improve.