Web Design
Fifty one percent of all traffic to SMB websites is generated by organic search results.
Let that sink in.
Today’s marketplace is stocked with commercial website products loaded down with nonproductive features. This is why most small businesses can barely be found on the internet. Builtbloom is unique in the industry. Every aspect of our planning and development has organic search performance in mind. Design concepts aren’t conceived until a preliminary marketing analysis (PMA) is performed for the business. Not even a single color is selected without first analyzing trends among: 1) the client’s competitors, 2) the target audience, and 3) industry best practices.
There’s nothing wrong with the way other studios work. Builtbloom is set up this way simply because bringing intuitive and analytical foresight into the design process is our strength. Over the years, several client websites displayed on the first page of Google searches a few short weeks after launch. As a result of experience and ground up planning to build properly the first time, this process gets results.
Process
Our web design process utilizes a five-stage project management methodology beginning with a proprietary Preliminary Marketing Analysis (PMA). The PMA investigates industry conditions, audience, competitors, and makes findings to inform our design and marketing decisions. Websites are custom designed with state-of-the-art user-interfaces and backend construction.
Brand Development
Websites fall into four main categories: e-commerce (Home Depot), depository (WebMD), interactive (HoodaMath), and brand development (Pepperidge Farm). Builtbloom is all about custom, search-optimized, and conversion-optimized websites that develop a client’s brand.
The job of a brand development website is to present an idea rather than a product or information archive. Foresytz brand development websites achieve their goals by:
- ENERGIZING visual appeal
- COMMUNICATING personal or brand qualities
- CONNECTING audiences through technology